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Ahrefs vs SEMrush vs Moz Pro | Which is Better SEO Tool & WHY?

semrush vs ahrefs vs moz pro
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Ahrefs vs SEMrush vs Moz Pro: In this post, we are going to review and compare the 3 most popular All in 1 SEO tools- SEMrush vs Moz Pro vs Ahrefs. And will find out which one is really the best tool to increase website traffic and worth your money.

Semrush vs Ahrefs and Moz pro, three of them are popular SEO Toolkit, packed with lot of features, which let users do SEO audits, keyword research, Competitor Analysis, Backlink Analysis, Content Marketing and many more things.

But which one you should choose?, because each one has some of it’s unique features, pros and cons.

Don’t worry this post will help you to find out.

So, let’s start with comparing these tools’ specs & features side by side!

Side by Side Comparison Chart:

Ahrefs vs SEMrush vs Moz Pro

  • Overview
  • Description
  • Brand/Store
  • Availability
  • User Rating
  • Review
  • Specification
  • SEO Audit/Reporting
  • Technical/On-Site SEO
  • Local SEO
  • SEO Change Tracking
  • SEO Management
  • SERP Tracking
  • Keyword Research
  • Backlink Analysis
  • Link Building
  • Content Audit
  • Content Insight
  • Content Marketing
  • Data Visualization
  • Custom Reports
  • White Labeling
  • Traffic Insights
  • Social Media Assistant
  • Writing Assistant
  • Competitor Analysis
  • PPC Research

What’s the Difference & Who Wins

SEMrush vs Moz Pro vs Ahrefs

SEMrush vs Ahrefs vs Moz: Keyword Research comparison

Let’s find out which SEO tool in between these three is best for keyword research.

SEMrush- Keyword Magic Tool

It’s the best tool in the market to get millions of keyword suggestions in a few clicks.

All you need to do is enter the seed keywords that you want to rank for, choose the country where you want to rank and let the keyword magic tool do its work.

In just a few seconds, you will get all keyword suggestions listed related to seed Keywords.

You can even check metrics for a better understanding of keywords.


  • Search Volume
  • Trend
  • Keyword Difficulty
  • CPC (cost per click)
  • Competitive Density (for PPC campaigns)
  • SF (Search Features)
  • Top Competitors
Ahrefs vs SEMrush vs Moz Pro
semrush keyword magic tool for keyword research

Let’s understand with an example,

I entered my seed Keyword “best SEO Tool” and chose the country United States. In just a few seconds the keywords list appeared.

On the top, I can choose variations for the research like type keywords or just question type keywords, then beside them is board match, phrase match, exact match, or related.

By clicking on “Advanced Filters” I can find my desired keyword list. Like low KD keywords or which keywords search volume is above 10,000.

Below this variation bar number of all keywords, they’re in total search volume and average KD showing. Surely an easy way to show the data just in a line.

On the left side of the keyword list, this tool shows a keyword list with certain words like “free, audit, analysis” and the total volume of that certain word.

And by clicking on a particular keyword, I can check the top 10 ranking competitors for that keyword on Google.

And from here, I can perform an in-depth competitor analysis on these top 10 ranking sites for my seed Keyword by clicking one by one on them.

Truly easy and understandable, I mean what else do you want to know in Keyword Research.

Ahrefs- Keyword Explorer

Let’s continue our keyword research with the same seed keyword “best SEO tool” in Ahrefs.

Ahrefs keyword explorer offers many options for which platform you want to do keyword research for google, youtube, amazon, yahoo, Bing or Yandex. (An easy way to start, I used default settings-  google, country- United States)

Ahrefs vs SEMrush vs Moz Pro
Ahrefs keyword explore tool

On the result page, I can see keyword difficulty, Volume, Clicks, CPC and Global volume for my seed keyword.

Below that is,  Parent topic details and number ranking website in google.

Scrolling below, getting a glimpse of more keywords ideas on the basis of “Having Same Terms, Question, Also Rank for, Newly Discovered”

Ahrefs vs SEMrush vs Moz Pro best seo tool for keyword research - ahrefs

For getting more keywords on this basis, I have to click on the left side menu options, below keyword ideas.

If I scroll more, SERP position history is showing, top 5 ranking websites graph. Here I can check these sites ranking performance on google for overall time.

Below this section Top, 10 ranking competitors are shown.

And from here, I can perform an in-depth competitor analysis on these top 10 ranking sites for my seed Keyword, like their DR, PR (domain rating & page rating), how many Backlinks & referring domains linking to them in order to rank under 10  for that keyword.

And by clicking on their links, I can even see their content for more understanding on the topic and user intent.

Moz Pro- Keyword Explorer

What Moz pro offers for the same seed keyword, let’s checkout!

Moz is showing very little data for my seed keyword, I mean apart from different data from Semrush and Ahrefs.

There is no option for CPC, Global Volume, and keyword variations like Exact match, phrase match, Question keywords that we have in SEMrush & Ahrefs.

Ahrefs vs SEMrush vs Moz Pro best seo tool for keyword research - moz
Moz pro keyword research tool

Of Course, their UI is easiest in between 3, all you can see are more keyword suggestions but not in different variations and SERP analysis of competing websites.

Winner & Why

And the winner for the Best Keyword Research tool is SEMrush.

Ahrefs is also a good SEO tool for keyword list results and you can even get the most out of it in terms of competitor analysis. 

But SEMrush has deeper features than ahrefs.

When it comes to Keyword research SEmrush is way ahead and has features like more keyword variations, easy understanding keywords list and the most important PPC keyword option for paid advertisers.

SEMrush vs Moz Pro vs Ahrefs: Technical Seo/Site audit comparison

Let’s see which one is best in SEO Audit.

SEMush- Site Audit

This is the most effective tool to improve your rankings in search engines.

With the help of the SEMrush site audit tool, you can scan your entire site including posts/pages and then it will show all errors that your site is facing.

  • Page crawl errors
  • Broken links
  • Robots.txt issues
  • HTTP status code errors
  • Noindex follow page
  • 3XX redirects
  • 404 pages
  • Redirects
  • Noindex pages
  • 4XX pages

Apart from these errors this tool also gives an internal links redistribution report of your site, pretty cool, isn’t it.

This tool will show the methods so you can correct those errors and improve.

And when your site is free of errors, it will automatically start to rank higher on Google.

After creating your site project, this tool sends your site audit status every month.

Ahrefs- Site Audit

Like Semrush site audit, this tool also helps to analyze a site and find technical, user experience, and SEO issues.

And after a successful audit, it gives a health (out of 100)  score to your site. The more score a site gets, the better that site is.

Errors that you can after a site audit,

  • Nofollow and Dofollow incoming internal links
  • Https error
  • Meta description tag missing
  • Redirect chain
  • 3xx errors on organic traffic pages
  • 3xx missing i9n sitemap
  • 404 error
  • 4xx page errors
  • Broken links
  • Timeout errors
  • Title tag errors
  • Etc….

Even provide performance breakdown and page speed-related problems.

It’s not showing errors, but also the methods and solutions to solve those errors. And once you add a site as a project, it runs automatically.

Moz- Site Audit

Moz Pro’s audit is also quite good in spotting errors but the only problem I found here is that it will not show the solutions to solve them. You have to find solutions all by yourself.

Winner & Why

Like the keyword research round, this round also wins SEMrush,

From finding errors in your site to recommending solutions on solving those errors and sending reports every month to your mail, this tool fills every missing gap.

Plus with Semrush’s site audit, you can find many more areas of your site for improvements.

Moz Pro vs SEMrush vs Ahrefs: Backlinks Analysis comparison

Backlink Tool Comparison,

SEMrush- Backlinks Analytics

To start backlink analysis with Semrush, just type site URL and select “Backlinks Analytics” and hit enter.

Ahrefs vs SEMrush vs Moz Pro best seo tool for backlinks analysis- semrush
Semrush backlinks analyzer

Very soon the whole overview report of backlinks data will appear,

But It’s showing my historical backlinks total number, not the updated. Really upset that Semrush data is not updated and accurate like Ahrefs Backlinks data.

Ahrefs vs SEMrush vs Moz Pro best seo tool for backlinks analysis- semrush

You can filter this report on the basis of,

  • Backlinks
  • Anchors
  • Referring Domains
  • Referring IPs
  • Indexed Pages
  • Competitors

Below these filters, the Authority score for the site, their total referring domains, total backlinks, monthly visits and total keywords ranking on Google are shown.

You can even add 3 competitor domains for comparing the backlinks data.

After this data, Graphs & metrics are shown for,

  • Referring domains
  • backlinks
  • category of referring domains
  • Top Anchor texts
  • Referring Domains by authority score
  • Backlink types & link attribute
  • TLD distribution
  • Top countries
  • Link profile distribution
  • Top pages
Ahrefs vs SEMrush vs Moz Pro best seo tool for backlinks analysis- semrush

And every graph, below is the “view full report” button. By clicking on this button, I can get more information regarding that Graph metric.

Incredibly awesome way to show the data!

Ahrefs- BacklinkProfile Analyzer

Like I said above in Ahrefs review, their backlink index is the biggest after Google in the globe. 

To begin backlink analysis, just enter the site’s URL on the search bar and click on “Backlink Profile>Backlinks” on the left side menu.

Ahrefs vs SEMrush vs Moz Pro best seo tool for backlinks analysis- ahrefs
Ahrefs Backlinks Analyzer

You can even filter appeared backlinks list on the basis of,

  • Grouping similar links
  • One link per domain display
  • Link type – Dofollow/Nofollow, redirect, UGC, Content, Gov, Edu, and with or without redirect chain
  • Platforms – Blogs, Ecommerce, Message boards etc.
  • Language
  • Traffic

Below these filters, Backlinks all details available like,

  • Referring Page
  • DR & PR of the backlink URLs
  • Referring domains
  • Total no. of Linked domains to that particular referring domain
  • Total no. of external links on that referring page
  • Traffic- that referring page is getting on monthly basis
  • Keywords- available on the referring page
  • Anchor text & Backlink type
  • First seen & Last check

To make efforts easier, you can select “Backlink Profile>New/Lost” on the menu to check out newly made links or lost backlinks. And with this, you can even spy on your competitors.

Below them is “Broken”, which is a very helpful option when you are working on a broken link building strategy.

Trust me Ahrefs backlink profile User interface is the easiest in the world, even a newbie can understand in a few hours.

Moz Pro- Link Explorer

Go to “Link Explorer”, type site URL, and hit the analyze button.

Ahrefs vs SEMrush vs Moz Probest seo tool for backlinks analysis- moz
Moz Pro Backlinks Analyzer

Comparing this report with Somrush and Ahrefs backlinks report, one thing is clear- data is not fully accurate.

Semrush vs Ahrefs vs Moz Pro- backlink index comparision

Top-Semrush, Middle- Ahrefs, Last at the bottom- Moz Pro

But still, I can perform backlink analysis on available data, so let’s do and see what we can find!

The report shows data- DA of the site domain, linking domains, inbound links, and ranking keywords. Below these metrics, quick downloads are available for export .csv filter reports.

And below this, some graphs are available for a quick glimpse at the backlinks data.

On the left side menu, showing options, I can filter this report on the basis of,

  • Inbound links
  • Linking domains
  • Anchor text 
  • Top pages
  • Newly discovered and lost links
  • Spam Score

But all these things we can find in Semrush and Ahrefs, plus more accurate and reliable. 

So I prefer those 2 to Moz.

Winner & Why

Without a doubt, with an easy to use user interface and competitive backlink analysis tool, this round wins Ahrefs.

Ahrefs has the biggest backlinks database after Google, which means more informational and accurate data. 

On the other hand, Semrush’s backlink tool is also quite amazing, you can do almost anything that you can do with Ahrefs backlink tool, but as a newbie, it’s hard to understand the data first hand.

That’s why the winner is Ahrefs.

Ahrefs vs Moz Pro vs SEMrush: SERPs Tracking comparison

SEMrush- Position tracking

By entering your site as a project on Semrush, this tool starts working.

You can even enter keywords and competitors when it will show you the report of ranking positions of keywords- how much they gained ranking or lost than the previous time.

And its accuracy data is also quite reliable.

You can filter the report on the term like- location and device etc

Plus this tool also sends tracking reports every 15 days to your email. So you don’t need to check it daily.

Ahrefs- Rank tracker

Put your keywords on Ahrefs rank tracker and it will show their accurate ranking on google. This tool provides data from 170 countries.

And just like SEMrush, it shows how much the keyword gained or lost rank over time.

Moz Pro- Rank tracker

With the Moz rank tracker, you can get the report of rankings on major search engines in 200 countries.

Then you can filter out tracking reports on the basis of search engines and in a  particular country.

Quite impressive on the filters.

Winner & Why

The winner is SEMrush, its position tracking tool is way more advanced than Ahrefs or Moz.

It even sends reports every 15 days consisting of data,

  • Visibility change in Google, comparing with your competitors
  • Traffic report, compared with competitors
  • Top Keywords position updates
  • Top landing pages
best seo tool email reports

And by clicking “view full report”, you can always access more details straight from your email.

Plus SEmrush even launched its official position tracking app for android and IOS.

You can also install that app to stay updated for position tracking.

SEMrush vs Moz Pro vs Ahrefs: Technical Seo/Site audit comparison

Competitor Analysis using SEMrush

With SEMrush, you can do competitor analysis in such a way that you can find everything about your competing domains.


  • Their authority, monthly traffic, organic traffic and keywords
  • High CPC keywords
  • Top ranking keywords and how much they generating the traffic for the site
  • Everything about their backlinks- referring domains, link type, link’s authority and strategy behind it
  • Social media engagements and most shared contents
  • Paid advertisements
  • Top PPC keywords
  • Plus many more amazing things

Competitor Analysis using Ahrefs

Using Ahrefs, you can also do an in-depth analysis of your competitors.

You can view all the data that you can get in SEMrush, but the thing that makes competitor analysis easy and effective with Ahrefs is their easy to use user interface and more reliable accurate data.

As we know Ahrefs crawler is the second most active crawler after Google.

Yes, it even beat Yahoo, bing, and SEMrush.

Competitor Analysis using Moz Pro

Moz is also a pretty impressive SEO tool for competitor analysis.

In Moz, you can find our true SEO competitors, their top keywords, traffic-generating content topics, their backlinks, and what you can do to beat them.

But definitely Moz Pro is not as good as Ahrefs.

Winner & Why

This round wins also Ahrefs,

Their database is bigger and provides more accurate reports. When it comes to Competitor analysis accurate data is more important than anything else.

And Ahrefs is king in this field.

Final Verdict

Winner: Best SEO Tool

Let’s tally every round winner, 

Keyword Research comparison🏆 Winner  
Site audit comparison🏆 Winner  
Backlinks Analysis comparison 🏆 Winner 
SERPs Tracking comparison🏆 Winner  
Competitor Analysis comparison 🏆 Winner 
Pricing comparison🏆 Winner  
Total Wins420

So as we can see Semrush wins 4 rounds out of 6.

And, Ahrefs wins 2 rounds out of 6 here.

Clearly, SEMrush is the winner and proved itself the Best SEO tool in the market.

Quick Comparison between Ahrefs and SEMrush

Ahrefs is GOOD in:

  • Competitor Analysis
  • Backlink Analysis
  • Broken Link Building

SEMrush is GOOD in:

  • Site Audit
  • Keyword Research
  • Link Building
  • Content and Topic research
  • Writing SEO optimized Articles
  • PPC and Advertising Research
  • Social Media Strategies

So, here is clear what you should choose!

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