SEMrush vs SpyFu: Which 1 Better Competitor Analysis Tool?

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SEMrush vs SpyFu: In this post, we are going to review & compare 2 popular SEO and PPC tools SpyFu vs Semrush for Competitor Analysis. So we can find out which one really has the better features and options available for the Competitor Research.

Semrush is an all in 1 SEO tool kit which also offers an advanced Competitor Research & Analysis tool with lots of features and it’s data trusted by many SEO experts, agencies and brands.

While Spyfu is only a Competitor analysis focused tool.

Both tools have good features for analysing organic as well as paid competitors, so you can check and steal their top traffic-generating keywords, low spending PPC ads and SEO tactics.

And in this post, I’ll solely focus on comparing their Competiton Research Features, such as

  • Competitor Analysis Tool
  • Keyword Research
  • Database & Sources
  • Pricing & Plans

So let’s begin by comparing both tool’s features side by side, to understand what they have to offer.

What’s the Difference:

SpyFu vs SEMrush Comparison

Competitor Analysis: Semrush vs SpyFu

Competitor analysis helps you understand what your competitor’s strengths and weaknesses are. You can also see what keywords they are ranking and how much traffic they get from search engines. This allows you to know your competitor’s SEO tactics and performance.

Then you can easily find the opportunities for your website/brand to start working.

Hopefully, Semrush and Spyfu both tools provide detailed data on competitor’s SEO & PPC insights. But which one is better let’s find out.

SEMrush: Competitive Analysis Tools

Competitor Analysis: Semrush vs SpyFu
Image credit- Semrush

Under the “Competitive Research” section (get semrush 7 days free trial), there are five tools available for starting the analysis based on the User’s different needs.

▪️ Domain Overview- As the name suggests, With this, you check the competitor’s all-important insights like their domain authority, Organic/Paid traffic, Organic keywords, Backlinks any more important stuff.

SEMrush vs spyfu: Competitive Analysis Tools
Semrush- domain overview

▪️ Traffic Analysis- Here you get the Traffic overview, Sources from where competitor getting traffic, Top pages generating the most traffic, GEO distribution data (country-wise traffic) etc.

Discover Any Company's Mobile Traffic Sources | Semrush
Semrush- traffic analysis

▪️ Organic Research- This gives a lot of useful data on your or competitor’s domains Organic traffic, Keywords, Page rankings & positions, other organic competitors and much more stuff.

SEMrush: Ultimate Guide + Tutorial
image credit- Backlinko

You can also use “Orgainic Research” to find out your major organic competitors,

just enter your domain, and click on search.

Scroll to the bottom to the main organic competitors and you will see all competitors. Then you can use these to make the list of top competitors for further analysis.

▪️ Keyword Gap- Basically, this tool lets find all the keywords that your competitors are ranking but your website is not.

And because your site is also similar to competitor’s niche, you can easily rank for these keywords.

To use this amazing tool, just enter your 3 or 4 competitors domain, and click on compare button.

And it will show all the results under the Top Opportunities section.

Keyword Gap: New Flow | Semrush
Semrush- Keyword gap tool

▪️ Backlink Gap- Like keyword gap tool, Backlink Gap Tool helps you find out the best backlinks building opportunities that your competitors used for linking.

And that’s how you can also get easy winning backlinks just by analysing your competitors.

Backlink Gap - Semrush Toolkits | Semrush
Semrush- backlink gap tool
👉 Get 7 Days free trial to Semrush PRO (includes access to competitive research toolkit)

SpyFu: Competitive Analysis Tools

As I already mentioned above, Spyfu is dedicated only to competitive analysis. So you can only use it to check all competitor’s insights related to SEO, PPC ads, Keywords, Backlinks and more.

To begin the analysis, you have to enter your Competitor’s domain and click on the search button.

Competitor Analysis: Semrush vs SpyFu
Spyfu Dashboard

And then It will show the domain overview, where you can see competitors all insights for every term such as Top Organic keywords, Organic/Paid traffic, Google Ads history, Backlinks, Competition and SERP history in a single dashboard.

For example, if you want to identify your top competitors then Just enter your domain URL, and go to “Competition” section.

Here you can your organic and paid competitors.

Then you can click on any of those competitors to get all insights.

Did you can even look up the top pages that are generating traffic for them, and then you can identify the opportunities to rank for.

Furthermore, you can even get the competitor’s PPC insights like all PPC keywords, Clicks, Bids and other metrics.

inner: Which One is Better for Competitor Analysis

There’s also an “Adwords history” section available at the bottom, which shows you all the historical Ad campaigns data of competitors.

Spyfu really makes it easier to reverse engineer your competitor’s PPC campaigns, so you can skip testing and use their strategies and insights to launch your successful ads.

Winner: Which One is Better for Competitor Analysis

There’s no doubt, that both tools are good, in fact, I liked Spyfu Paid PPC ads data for competition. It’s easy to understand.

But SEMrush is better. It’s “competitor analysis toolkit” offers everything that Spyfu. Plus it’s more than a competition tool compared to Spyfu which is mostly limited to competition research.

And because Semrush has the largest database in the world, gathering data from 182 Countries from various sources, it’s data is far more accurate than Spyfu, which collects data from only 2 countries US & UK.

Winner- SEMrush, if you want accurate data from all around the globe on which can depend then there is no better tool than this.

👉 Get 7 Days free trial to Semrush PRO (includes access to competitive research toolkit)

Keyword Research: Semrush vs SpyFu

SEMrush: Keyword Research

Semrush is mostly popular for it’s keyword research. And there are 2 individual (but integrated) tools available in SEMrush to start the keyword research,

1. Keyword Overview- This gives the brief data of any keyword like it’s Global volume, Related keyword, SERP analysis for Top ranking sites for that keyword, Searcher intent, keyword variation and much more stuff.

Semrush Keyword Overview - Semrush Toolkits | Semrush
image credit- semrush

And when you click on “view all keywords”, it takes you to Keyword Magic Tool.

2. Keyword Magic Tool – It’s the best tool in the market to get millions of keyword suggestions in a few clicks.

All you need to do is enter the seed keywords that you want to rank for, choose the country where you want to rank and let the keyword magic tool do its work.

In just a few seconds, you will get all keyword suggestions listed related to seed Keywords.

You can even check metrics for a better understanding of keywords.


  • Search Volume
  • Trend
  • Keyword Difficulty
  • CPC (cost per click)
  • Competitive Density (for PPC campaigns)
  • SF (Search Features)
  • Top Competitors
semrush vs spyfu: keyword research
semrush keyword magic tool for keyword research

Let’s understand with an example,

I entered my seed Keyword “best SEO Tool” and chose the country United States. In just a few seconds the keywords list appeared.

On the top, I can choose variations for the research like type keywords or just question type keywords, then beside them is board match, phrase match, exact match, or related.

By clicking on “Advanced Filters” I can find my desired keyword list. Like low KD keywords or which keywords search volume is above 10,000.

Below this variation bar number of all keywords, they’re in total search volume and average KD showing. Surely an easy way to show the data just in a line.

On the left side of the keyword list, this tool shows a keyword list with certain words like “free, audit, analysis” and the total volume of that certain word.

And by clicking on a particular keyword, I can check the top 10 ranking competitors for that keyword on Google.

And from here, I can perform an in-depth competitor analysis on these top 10 ranking sites for my seed Keyword by clicking one by one on them.

Truly easy and understandable, I mean what else do you want to know in Keyword Research.

SpyFu: Keyword Research

Spyfu also comes with built-in keyword research features, But it’s not like the fully-fledged that we have seen in Semrush.

To start the keyword research in Spyfu, head over to “Keyword Research”, then enter your seed keyword and click on the search button.

SEMrush vs. SpyFu: Compare SEO Software | SoftwarePundit

In the Keyword Overview results, you can view that keyword’s Monthly volume, Similar keywords, Question keywords, and top 10 SERPs ranking.

In the bottom, you can also see PPC keywords related to your seed keyword.

And there are also various sections available besides Keyword Overview, which are

  • Related Keywords- As the name suggests, it shows all related keywords with it’s volume, KD (keyword difficulty score), and CPC. And there are filters also available on the left side to sort out results.
  • Advertiser History- This provides the PPC campaign’s historical data for the seed related keywords.
  • Ranking History- From here you can get the SERPs (competitor sites ranking).
  • Other sections give sight on backlinks, link building opportunities and position tracking.

Winner: Which One is Better for Keyword Research

There’s no doubt SEMrush is far better in Keyword Research, not because it’s Keyword Magic Tool features and in-depth keyword insights (although that’s also a reason), but due to the keyword data and accuracy that it get from all world.

In fact, Semrush has the biggest keyword data in the world, which updates every week.

While the Spyfu keyword tool looks good but it’s data is only limited to US & Uk targeting, plus don’t forget accuracy is also not that good compared to SEMrush.

Winner- SEMrush

Data Source & Accuracy: Semrush vs SpyFu

Do you know, Semrush collect data from 120 countries and has 142 Geo database centres, until now has collected

  • 21B Keywords, Can generate up to 20M ideas for a single keyword (largest database in the market)
  • 808M Domain Profiles
  • 43T Backlinks, their crawler scans 25B backlinks per day and removes duplicate links (this makes Semrush the fastest backlink crawler)
  • Check more stats here
How to Use Free Semrush Account to Adjust Digital Marketing Strategy
Semrush data stats

Now you can think to yourself, why their data is so accurate and trustworthy.

While Semrush has various multiple sources to fetch and authenticate the data, Spyfu only gets it’s data from Google.

And Spyfu has only 2 database centres, US & Uk, that’s why it’s results are only limited to these 2 territories. And when you try to get data for other countries it shows inaccurate results.

So as for data accuracy, no doubt SEMrush has the biggest and most accurate results to show.

Winner – SEMrush

Pricing & Plans: Semrush vs SpyFu

SEMrush: Pricing Plans

Semrush Review, Pricing & Free Trial | SoftwarePundit
semrush pricing

Semrush pricing starts from $119.95/month, but if you choose to buy an annual plan then it saves 17% and then costs only $99.95/month (when billed annually).

Currently, Semrush has 3 pricing plans,

  • Pro – 119.95/month (Best for marketing newbies, freelancers, startups, and individual SEO experts )
  • Guru – 229.95/month (Best for SMEs, growing SEO agencies and marketing consultants )
  • Business – 449.95/month (Best for: large agencies, E-com brands and enterprises)

Semrush also offers a free trial to experience it’s tool, Which you can get below.

If you are an individual blogger or SEO expert, then I suggest you go for it’s PRO plan, as it comes with 40+ toolkits and all the features that I’ve mentioned in this comparison.

SpyFu: Pricing Plans

Spyfu Review 2022: Features, Pricing & More | The Blueprint
Spyfu Pricing

Spyfu pricing starts from $39/month and when you choose to pay annual it cost $33. That saves around 16%.

Like semrush, Spyfu also offer 3 plans,

  • Basic – $39/month
  • Professional – $79/month
  • Team – $299/month

Each plan gives extra access to Spyfu features.

Side by Side Features Comparison:

SEMrush vs SpyFu

Reading this side by side comparison, you can see the tool’s similarities and differences at a glance.

  • Overview
  • Description
  • Brand/Store
  • Availability
  • User Rating
  • Review
  • Specification
  • SEO Audit/Reporting
  • Technical/On-Site SEO
  • Local SEO
  • SEO Change Tracking
  • SEO Management
  • SERP Tracking
  • Keyword Research
  • Competitor Analysis
  • PPC Research
  • Link Building
  • Backlink Analysis
  • Content Audit
  • Content Insight
  • Content Marketing
  • Data Visualization
  • Custom Reports
  • White Labeling
  • Traffic Insights
  • Social Media Assistant
  • Writing Assistant

Final Verdict: Winner

SEMrush vs SpyFu

Till now we have compared competitor analysis, keyword research. data accuracy and both tool’s pricing.

And it’s pretty clear SEMrush is exceeding in every term.

Although Spyfu is a good tool buy mostly focused on competitor analysis limited to US & UK territory data centres.

On the other hand, SEMrush has 40+ tools (including advanced competitor analysis) with 142 data centres, which makes it trusted by 10M users.

And I strongly suggest, if your budget allows investing in SEMrush is a good decision, Plus there’s a Free Trial also available (get semrush 7 days free trial).

But if you are short on budget and still need competitor analysis then I think Spyfu might be good for you. But there is no free trial available for Spyfu.

Winner – SEMrush

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